Tuesday, April 3, 2012

Band website basics. by Jerry W. Henry

Your website is your band communicating to the world about who you are, what you do and why people should like you.

Why does your band need a website? The main reason is to get new fans from all over the world. Your website should also bring you much closer to your existing fan base. It is the most powerful way to promote your gigs and should get you new bookings. Websites sell your music & merchandise and you profit from it. The last band I know that got signed by a label was because of their website. The label told them that they had been monitoring their website for two years prior to contacting them. It was a couple of internet connections that launched the Alabama Shakes.

A visitor’s first impression will be created the instant they set eyes on your website. They will form an opinion about you from the overall look of the site. Flash based websites can often be slow to load and a percentage of visitors will give up and surf to a different website. Once new visitors have landed on your site and their initial impression did not cause them click out, they will continue shaping their initial impression of you from the information presented on the web pages.

The choice of what your webpage can contain is plentiful: band bio and a bio of each member, tour schedule, newsletter sign up, social media integration links, music player, EPK download, merchandise e-store, a way to interact with your fans, photo page, video, list of past gigs, media downloads, press, contact info, booking, forum, message board/guest book, blog, news. I am sure there are many more that I did not list.

My foremost question is who is going to maintain the site? A site that is not updated is an embarrassment. Fans return to music artist’s websites regularly. A killer site that is difficult to update is worthless. Make sure you can connect to your website at any place that has Wi-Fi.

I’ve said it before and I will say it again, the most important assets a music artist has in today’s world is their website and their mailing list.

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